7:30 - 8:00

Check-in and breakfast buffet (2nd floor ballroom)

8:00 - 9:00

Breakfast Keynote: Using Data to Craft the Story and the Story's Trajectory (2nd floor ballroom) Ron Fournier, President of Truscott Rossman and former editor of Crain's Detroit

9:10-10:30

Knowing Your Customer (room 310A)
  • Jon Beebe, Director of Customer Lifecycle Management, General Motors
  • Jenn Hayman, Director of Marketing, Zingerman's Service Network
  • Tim Schaden, CEO, Breadcrumb Insights
  • Moderator: Kim Brown, Senior Marketing Manager, Duo Security

9:10-10:30

The New Face of Digital (room 310B)
  • Farris Khan, Senior Vice President, GTB
  • Ken Burbary, Chief Strategy Officer, Emetry
  • Komal Doshi, Director of Mobility Programs, Ann Arbor SPARK
  • Alex Fisher, Blockchain Consultant
  • Moderator: Russ Merz, Marketing Professor, Eastern Michigan University

10:30 – 11:00

Coffee Break and Networking (3rd floor lounge)

11:10-12:30

Social Targeting (room 310A)
  • Jorel McCree, Account Manager, Pinterest
  • John Hughes, Digital Marketer, Domino's
  • Eric Wortman, Senior Account Manager, Google
  • Moderator:Jamie Ward, Professor, Eastern Michigan University

11:10-12:30

Finding and Using Data (room 310B)
  • Chad Wiebesick, Vice President of Integrated Marketing Communications, Destination Ann Arbor
  • Martin Smith, CEO, Overflow Marketing Solutions
  • Sean Hickey, COO, PWB Marketing Communications
  • Moderator:Alex Merz, Strategy and Operations Manager, Google

12:30 – 2:00

Lunch Keynote: Finding and Engaging High Value Job Candidates (2nd floor ballroom) Steve Lowisz, CEO, Qualigence