7:30 - 8:00
Check-in and breakfast buffet (2nd floor
ballroom)
8:00 - 9:00
Breakfast Keynote (2nd floor ballroom) Douglas
Mott, CEO RepairClinic.com
9:10-10:30
Integrated Digital Strategies - 1 (room
310A)
- Chad Wiebesick, VP Integrated Marketing, Ann Arbor Area
Convention & Visitors Bureau
- Eric Wortman, Senior Account Manager, Live Events,
Google
- Rebecca Harris, Ph. D., Senior Manager, Social Center of Expertise, General Motors
- Moderator: Prof. Russ Merz
9:10-10:30
New Face of Media - 1 (room 310B)
- Jen Eyer, VP Vanguard Public Affairs
- Seth Myers, Director of New Media, WXYZ-TV
- Marissa Kurtzhals, Marketing & Communications
Manager, Ann Arbor Area Convention & Visitors
Bureau
- Moderator: Prof. Matt Sauber
10:30 – 11:00
Digital Clinic Meetup & Networking
Session (3rd floor lounge)
11:10-12:30
Integrated Digital Strategies - 2 (room
310A)
- Scott DeRoche, VP of Digital Media Services, Daniel
Brian Advertising
- Sola Obayan, President Social Media Association of
Michigan
- Jorel McCree, Account Manager, Paid Search &
Social, iProspect
- Moderator: Prof. Tony Koschmann
11:10-12:30
New Face of Media - 2 (room 310B)
- Mike Lorenc, Head of Industry, Ticketing & Live
Events, Google
- Dennis Kraniak, Group Director of Multiplatform
Content, Fox Television Inc.
- Ashley Woods, Consumer Experience Director, Detroit
Free Press
- Moderator: Prof. Sheila Sasser
12:30 – 2:00
Lunch Panel (2nd floor ballroom) Digital
Strategies on a Budget
- Grace Hsia, CEO Warmilu
- Omeid Seirafi-Pour, CEO and Co-founder, MyFab5
- Amy Wiseman, Account Executive & Writer, PWB
- Moderator: Mike Lorenc, Co-Owner AFC Ann Arbor
