7:30 - 8:00
Check-in and breakfast buffet (2nd floor ballroom)8:00 - 9:00
Breakfast Keynote: Using Data to Craft the Story and the Story's Trajectory (2nd floor ballroom) Ron Fournier, President of Truscott Rossman and former editor of Crain's DetroitPresentation
9:10-10:30
Knowing Your Customer (room 310A)- Jon Beebe, Director of Customer Lifecycle Management, General Motors
- Jenn Hayman, Director of Marketing, Zingerman's Service Network
- Tim Schaden, CEO, Breadcrumb Insights
- Moderator: Kim Brown, Senior Marketing Manager, Duo Security
9:10-10:30
New Face of Digital (room 310B)- Farris Khan, Senior Vice President, GTB
- Ken Burbary, Chief Strategy Officer, Emetry
- Komal Doshi, Director of Mobility Programs, Ann Arbor SPARK
- Alex Fisher, Blockchain Consultant
- Moderator: Dr, Russ Merz, Professor of Marketing, Eastern Michigan University
10:30-11:00
Coffee Break and Networking (3rd floor lounge)11:10-12:30
Social Targeting (room 310A)- Jorel McCree, Account Manager, Pinterest
- John Hughes, Digital Marketer, Domino's
- Eric Wortman, Senior Account Manager, Google
- Moderator: Jamie Ward, Professor, Eastern Michigan University
11:10-12:30
Finding and Using Data (room 310B)- Chad Wiebesick, Vice President of Integrated Marketing Communications, Destination Ann Arbor
Presentation - Martin Smith, CEO, Overflow Marketing Solutions
Presentation - Sean Hickey, COO, PWB Marketing Communications
Presentation - Alex Merz, Co-owner Hyperion Coffee and 734 Brewing
Presentation - Moderator: Matt Sauber, Marketing Professor, Eastern Michigan University
12:30 – 2:00
Lunch Keynote: Finding and Engaging High Value Job Candidates (2nd floor ballroom) Steve Lowisz, CEO, QualigencePresentation