7:30 - 8:00

Check-in and breakfast buffet (2nd floor ballroom)

8:00 - 9:00

Breakfast Keynote (2nd floor ballroom) Douglas Mott, CEO RepairClinic.com

9:10-10:30

Integrated Digital Strategies - 1 (room 310A)
  • Chad Wiebesick, VP Integrated Marketing, Ann Arbor Area Convention & Visitors Bureau
  • Eric Wortman, Senior Account Manager, Live Events, Google
  • Rebecca Harris, Ph. D., Senior Manager, Social Center of Expertise, General Motors
  • Moderator: Prof. Russ Merz

9:10-10:30

New Face of Media - 1 (room 310B)
  • Jen Eyer, VP Vanguard Public Affairs
  • Seth Myers, Director of New Media, WXYZ-TV
  • Marissa Kurtzhals, Marketing & Communications Manager, Ann Arbor Area Convention & Visitors Bureau
  • Moderator: Prof. Matt Sauber

10:30 – 11:00

Digital Clinic Meetup & Networking Session (3rd floor lounge)

11:10-12:30

Integrated Digital Strategies - 2 (room 310A)
  • Scott DeRoche, VP of Digital Media Services, Daniel Brian Advertising
  • Sola Obayan, President Social Media Association of Michigan
  • Jorel McCree, Account Manager, Paid Search & Social, iProspect
  • Moderator: Prof. Tony Koschmann

11:10-12:30

New Face of Media - 2 (room 310B)
  • Mike Lorenc, Head of Industry, Ticketing & Live Events, Google
  • Dennis Kraniak, Group Director of Multiplatform Content, Fox Television Inc.
  • Ashley Woods, Consumer Experience Director, Detroit Free Press
  • Moderator: Prof. Sheila Sasser

12:30 – 2:00

Lunch Panel (2nd floor ballroom) Digital Strategies on a Budget
  • Grace Hsia, CEO Warmilu
  • Omeid Seirafi-Pour, CEO and Co-founder, MyFab5
  • Amy Wiseman, Account Executive & Writer, PWB
  • Moderator: Mike Lorenc, Co-Owner AFC Ann Arbor