7:30 - 8:00

Check-in and breakfast buffet (2nd floor ballroom)

8:00 - 9:00

Breakfast Keynote (2nd floor ballroom) Jenn Hayman, Director of Marketing, Zingerman's Service Network


The New Face of Retail (room 310A)
  • Eoin Comerford, CEO, Moosejaw
  • David VanAmburg, Managing Director, ACSI
  • Matt Mergener, Shopping Ads, Google
  • Joe Nashif, President, US-Mattress.
  • Moderator: Alex Merz, Strategy and Operations Manager, Google


Sales on Steroids (room 310B)
  • Kimi Heskett, Senior Marketing Manager, Duo Security
  • Paul Schrems, Co-Founder, Ascape Audio
  • Moderator: Kim Brown, Senior Marketing Manager, Duo Security

10:30 – 11:00

Digital Clinic Meetup & Networking Session (3rd floor lounge)


Building Your Local Brand (room 310A)
  • Julian Bond, Social Media Manager, Little Caesar's
  • Jenn Cornell, Director of Communications, Ann Arbor SPARK
  • Chad Wiebesick, VP Integrated Marketing, AACVB
  • Moderator: Prof. Jamie Ward


The New Face of Services (room 310B)
  • Kim Gamez, CEO & Founder, Mi Padrino
  • Jim Fausone, Partner, Fausone-Bohn
  • Cash Butler, Founder & CEO, ClariLegal
  • Jeff Mason, CEO & Founder, Groundspeed Analytics
  • Moderator: Prof. Russ Merz

12:30 – 2:00

Lunch Panel (2nd floor ballroom) Ask the Experts
  • Matt Murgener, Shopping Ads, Google
  • Ian Sherk, Director of Paid Media, CareerNowBrands
  • Chad Wiebesick, VP Integrated Marketing, AACVB
  • Hannah McNaughton, Founder & CEO, Metric Marketing
  • Moderator: Bud Gibson, Director, EMU Center for Digital Engagement