7:30 - 8:00

Check-in and breakfast buffet (2nd floor ballroom)

8:00 - 9:00

Breakfast Keynote: Using Data to Craft the Story and the Story's Trajectory (2nd floor ballroom) Ron Fournier, President of Truscott Rossman and former editor of Crain's Detroit

9:10-10:30

Knowing Your Customer (room 310A)
  • Jon Beebe, Director of Customer Lifecycle Management, General Motors
  • Jenn Hayman, Director of Marketing, Zingerman's Service Network
  • Tim Schaden, CEO, Breadcrumb Insights
  • Moderator: Kim Brown, Senior Marketing Manager, Duo Security
Presentation

9:10-10:30

New Face of Digital (room 310B)
  • Farris Khan, Senior Vice President, GTB
  • Ken Burbary, Chief Strategy Officer, Emetry
  • Komal Doshi, Director of Mobility Programs, Ann Arbor SPARK
  • Alex Fisher,  Blockchain Consultant
  • Moderator: Dr, Russ Merz, Professor of Marketing, Eastern Michigan University
Presentation

10:30-11:00

Coffee Break and Networking (3rd floor lounge)

11:10-12:30

Social Targeting (room 310A)
  • Jorel McCree, Account Manager, Pinterest
  • John Hughes, Digital Marketer, Domino's
  • Eric Wortman, Senior Account Manager, Google
  • Moderator: Jamie Ward, Professor, Eastern Michigan University
Presentation

11:10-12:30

Finding and Using Data (room 310B)
  • Chad Wiebesick, Vice President of Integrated Marketing Communications, Destination Ann Arbor
    Presentation
  • Martin Smith, CEO, Overflow Marketing Solutions
    Presentation
  • Sean Hickey, COO, PWB Marketing Communications
    Presentation
  • Alex Merz, Co-owner Hyperion Coffee and 734 Brewing
    Presentation
  • Moderator: Matt Sauber, Marketing Professor, Eastern Michigan University

12:30 – 2:00

Lunch Keynote: Finding and Engaging High Value Job Candidates (2nd floor ballroom) Steve Lowisz, CEO, Qualigence