7:30 - 8:00
Check-in and Breakfast Buffet(2nd Floor Ballroom)
8:10 - 9:00
Breakfast Keynote: The Practical Creative in a Digital World with Carlos Portocarrero, Digital Product Manager at Crain's(2nd Floor Ballroom)
9:10-10:30
Traditional Products in a Digital World(Room 310A)
- Moderator: Sufian Qrunfleh, Professor, Eastern Michigan University
- Alex Merz, Google; Co-founder of Hyperion Coffee and 734 Brewing
- Shaina Bertrang, VP Relations, LawnGuru
- Sam Chuisano, COO, LiquidGoldConcept
9:10-10:30
Maintaining Your Brand Identity in a Fast-Paced World(Room 310B)
- Hien Lam, Co-Founder, Huck Finch
- Matt Hansen, Co-Founder, Huck Finch
10:30-11:00
Coffee Break and Networking(3rd floor lounge)
11:10-12:30
Analytics as a Product(Room 310A)
- Moderator: Russ Merz, Professor, Eastern Michigan University
- Nigel Griswold, Co-Founder & CEO, Dynamo Metrics
- Dave Morin, Co-Founder & CEO, Impellia
- Dawn White, Co-Founder & CEO, Perisense
- Justin Adams, Co-Founder & CEO, AlertWatch
- Larry Freed, CEO, Give and Take Inc.
11:10-12:30
Local Branding: A Detroit Story(Room 310B)
- Moderator: Jamie Ward, Professor, Eastern Michigan University
- Van Nguyen, Schoolcraft College
- Stan Smith, Visit Detroit
- Sola Obayan, BTO Solutions; Go Social Detroit
- Amber Lewis, City of Detroit
12:30 – 2:00
The Marriage of Data, Branding, and Marketing(2nd Floor Ballroom)
- Moderator: Jenn Hayman, Director of Marketing, Zingerman's
- Drew Patrick, Owner and President, Skidmore Studio
- Jibreel Lockhart, Co-Founder, Petram Data
- Mark Peake, Director of Business Development, Centro
- Heather Zara, Owner & CEO, Zara Creative