About

Join us Friday, November 15th for breakfast served buffet style. Learn digital-first search, social, and multi-screen marketing strategies for today’s converging media landscape. Spend a packed half-day interacting with your colleagues, top digital marketing professionals, and members of the region’s premiere, university-based digital marketing program. Educate yourself and your team with today's cutting edge digital marketing strategies.

What to Expect

Since 2011, the Digital Marketing Workshop has been an ongoing valuable resource for Michigan businesses. Here are some in-depth discussions with previous speakers that answer digital marketing's biggest questions.


"What is your best advice for those starting in digital marketing and communications?" (2:54)

"What is one of the biggest blunders a business can make?"(8:10)

Who To Expect

Learn from global giants based right here in Michigan with this year's impressive speaker's lineup. Lieutenant Governor Garlin Gilchrist will open the conference with a keynote on Data as a Public Service. Speakers from Google, LawnGuru, Zingerman's, Dynamo Metrics, and many more will explore this year's workshop theme, The Speed of Change.

As always, the workshop aims to provide thought-provoking and actionable insights. Following Lieutenant Governor Gilchrist’s keynote, morning sessions will encompass traditional products in a digital world, branding, and the increasingly dominant role of analytics. A mid-morning break will provide an opportunity to engage with the work of our summer clinic interns. The day ends with lunch, also served buffet style, with a panel led by Jenn Hayman, Director of Marketing at Zingerman's, on The Marriage of Data, Branding, and Marketing. Don't miss out on your favorite speakers, and view the full agenda here.

Google
Ann Arbor Spark
Zingermans Community
Garlin Gilchrist
LawnGuru
Skidmore Studio
Huck Finch
Perisense
Visit Detroit
Passive Bolt
Petram
Liquid Gold Concept
Go Social Detroit
Hyperion Coffee
BTO Solutions
Impellia
Centro
Dynamo Metrics
Schoolcraft College
EMU Center for Digital Engagement
734 Brewing
Zara Creative