Session: Digital Lead Gen

Nicol Pasuit, the founder, and CEO of TechStak and TechStak Marketing, is a ‘corporate intrapreneur’ turned entrepreneur.

After working in corporate healthcare for 20 years building and scaling various tech-enabled services across the country she founded TechStak. Her company helps small businesses find and hire the right outsourced tech and IT firms – especially those skilled in cybersecurity. She recently launched TechStak Marketing to further help IT service providers solve their number one pain point – sales and marketing.

As a self-taught techie and marketer, she is always looking for and testing new SaaS-based tools to improve her business operations. Nicol was even introduced at a pitch competition as a “geek”, which she proudly accepted as a compliment. She took 2nd place in the emerging technology category at that competition.

Outside of her company, Nicol is a member of CompTia, a global IT industry organization and Michigan Women in Cybersecurity.

She previously hosted a tech-focused podcast for small businesses. But now presents on IT outsourcing and management for different industry groups as well as marketing and sales consulting for IT providers.

Cool fact about TechStak: TechStak’s team has been a fully remote and distributed team from its inception with teammates from Florida to California. Nicol purposely built TechStak in this manner to remove barriers to talent and create an inclusive and diverse team.