Session: The Marriage of Data, Branding, and Marketing

Jibreel Lockhart is a co-founder of Petram Data focused on managing business development and marketing. Jibreel brings with him 15 years of experience in sales, marketing and product development. At Gartner he led the development of a Middle Market consulting practice that helped dozens of firms discover and use commercial insight to drive growth. At American Express he developed data-driven products to drive card member and traveler spend and loyalty. Jibreel is passionate about using data to unlock business opportunities.