Session: The Marriage of Data, Branding, and Marketing

Thiag Loganathan leads Data Analytics strategy and execution for Petram Data. He brings deep expertise in utilizing “enterprise data asset” to monetize, drive measurable value and differentiate. He is an accomplished leader with knowhow of “data and analytics” solution life- cycle and leveraging it to improving business outcomes. Demonstrated experience in developing and rolling out end-to-end data driven platforms and business solutions including pricing optimization & elasticity, financial modeling, portfolio insights, loyalty programs, marketing mix, customer analytics and segmentation.