Session: Traditional Products in a Digital World

Shaina Bertrang is the VP of Experience at LawnGuru, an outdoor service marketplace connecting top-rated local service professionals with homeowners to tackle yard work. Shaina earned her bachelor's degree in advertising from Michigan State University, graduating with honors. In Los Angeles Shaina joined then-startup Krave Jerky, contributing to the brand’s growth efforts from infancy to acquisition in 2015. Leveraging her cross-functional experience with Krave, Shaina returned to Michigan to help launch LawnGuru in May 2015. Today, Shaina is responsible for curating, cultivating & extending the transformational experience LawnGuru promises to its tens of thousands of users; taking care of customers outside the home needs while helping small businesses grow and thrive using the LawnGuru platform.