Session: Local Branding, A Detroit Story

As a Detroiter who stayed to be an agent in changing the narrative, Amber M. Lewis is the Director of Digital & Social Media for the city of Detroit that embodies being “Social N The City. She directs and produces content, develops and implements strategies, campaigns, and digital media buying plans. She is committed to reshaping the narrative of Detroit by allowing the people, places, and things to be the narrators. She is a strategist and storyteller who is changing the way the City of Detroit connects with its residents. Facilitating growth of over 400%, Amber is making sure Detroiters have access to resources and information that they may otherwise not have access to.

She spends time speaking throughout the state about social media content and strategy, partnerships, womanhood, her career journey, wellness, and mentorship.

She believes in showing up as your authentic self in all of the spaces you occupy and having wellness that fuels your work ethic.