Session Moderator: Finding and Using Data

Matt Sauber (PhD) is Professor of Marketing, Integrated Marketing Communication, and International Business at Eastern Michigan University where he teaches undergraduate and graduate (MBA) course online and on ground. He has taught marketing courses at undergraduate, MBA, and executive levels at Loyola College in Maryland (1984-1988) and Eastern Michigan University (since 1981). He has taught online graduate and undergraduate courses at EMU since 1999.

Matt specializes in integrated marketing communications. He has developed and taught courses in digital marketing, database marketing, and direct / interactive marketing. Matt is a key developer of the EMU's fully online, MS program in IMC. He has developed and taught the program’s direct marketing course whose students have won top awards in the annual Collegiate ECHO Direct/Interactive Marketing Challenge in the past several years.

Matt's research on digital transformation of global trade has won the best paper award at  the 2018  Global Advances in Business Communication (GABC) conference.