Session: The New Face of Digital

Ken Burbary is a strategic digital marketing, data and analytics consultant for the most influential brands in the world. Ken provides guidance and business counsel to fortune 500 brands in the areas of digital strategy, digital marketing, marketing measurement, big data, analytics, emerging digital technologies, and digital business transformation.


Ken is currently the Chief Strategy Officer at Emetry, a market leading consumer insights platform for the wine industry. He is also a founding Digital Marketing Professor at Cornell University’s Digital Marketing Intensive program at Cornell Johnson Graduate School of Management and an active Member of the Advisory Board at Emetry.io.

Prior to founding his own digital consultancy, Ken spent nearly 20 years in digital marketing & advertising industries where he is considered a nationally recognized expert on digital marketing analytics. Ken has held digital leadership positions such as Chief Digital Officer at Campbell Ewald, Director Digital Advisory Services at Ernst & Young, and VP, Strategy & Analysis at Digitas and has worked with some of the biggest names in marketing, including Goldman Sachs, American Express, Proctor & Gamble, Kraft, General Motors, Chevrolet, Delta Airlines, Walgreens, MillerCoors, Pfizer, the U.S. Navy and the U.S. Postal Service.