Session: Knowing Your Customer

Jon Beebe is Director, Customer Lifecycle Management, Data & Analytics for General Motors.

He is responsible for driving customer loyalty through e-mail and direct marketing campaigns, including retail, service and critical recall communications. His organization also provides data-driven marketing strategies, performance measurement and insights for GM brands, globally.

Beebe joined GM in 2011, and led the strategic development of digital and social campaigns, including the multi-award-winning Chevy Game Time App for Super Bowl XLVI. In 2012, he founded the Global Integrated Data & Analytics organization, spearheading GM’s strategic approach to Big Data analytics and multi-channel campaign activation.

Prior to GM, Beebe was a digital marketing manager at Ford Motor Company, where his innovative approach to digital and social media was recognized with multiple industry awards.

Beebe has more than 25 years of online communications experience, and often guest lectures at universities, in addition to consulting small businesses, non-profits and charities. He graduated summa cum laude from Central Michigan University.