Session: The New Face of Digital

Farris is SVP/Product Director at GTB, Ford's Marketing Agency. In this role, he has led initiatives on FordPass (Ford's Mobile App), Ready.Shop.GO (Ford's online buying initiative) and Ford.com.

His sweet spot is the overlap between business strategy, cross functional team development (using using the AGILE/KANBAN process applied to more than just software), interactive marketing (websites and apps) and analytics (both behavioral and attitudinal). 

In addition to Ford, he has worked on projects for ProQuest, ForeSee, AAA, and GM, as well as smaller organizations including Baseball Reference and Seelio. Farris has a BS and MS in Engineering coupled with an MBA, all from the University of Michigan, Ann Arbor.