Session: Finding and Using Data

Skilled at defining and building brands that sell, Sean has extensive experience in marketing, advertising, and sales. Throughout his career he has been involved in a variety of aspects of demand generation – whether developing strategies and creative, or deploying systems for metrics. His passion is for truly integrated brands that recognize and leverage the exploding spectrum of available communication channels. Sean’s strong writing and storytelling background also helps PWB clients with the ability to tell compelling stories that cut through the clutter to connect with prospects. In addition, Sean also provides strategic and day-to-day oversight of all aspects of PWB operations.

When he‘s not here, you can usually find Sean outdoors – racing mountain bikes, fly fishing Michigan’s rivers, skiing, hunting, sport shooting, BBQing, or pursuing some other passion. He recently completed a seven year tenure on the board of the Ann Arbor Art Center, and is currently a board member of the National Alumni Board at his alma mater, Central Michigan University. Sean holds both bachelor’s and master’s degrees from CMU.