Session: The New Face of Retail

Joe Nashif is the President of US-Mattress, a mattress and furniture multi-channel retailer. Founded in 2001, and based in Brighton, MI, US-Mattress and its related brands operate online as well as through 9 retail locations in Michigan and North Carolina. In 2012, US-Mattress expanded its furniture business with the acquisition of the North Carolina based retailer, Carolina Rustica. In addition, US-Mattress operates the online party supply business, PartySuppliesDelivered.com.

Previous to the bedding industry, Joe founded US-Appliance.com in 1999, an online appliance retailer that was subsequently acquired by ABC Warehouse in 2005.  Before becoming a retailer, he began his career with General Motors spending 15 years in various sales and corporate positions.

Joe attended the University of Michigan earning a BA in Economics and later attended Carnegie-Mellon University for his MBA in Marketing and Finance.  He works closely with the Michigan Humane Society through its partnership with US-Mattress.