Session: The New Face of Retail

Joe Nashif is the President of US-Mattress, a mattress and furniture multi-channel retailer. Founded in 2001, and based in Brighton, MI, US-Mattress and its related brands operate online as well as through 9 retail locations in Michigan and North Carolina. In 2012, US-Mattress expanded its furniture business with the acquisition of the North Carolina based retailer, Carolina Rustica. In addition, US-Mattress operates the online party supply business,

Previous to the bedding industry, Joe founded in 1999, an online appliance retailer that was subsequently acquired by ABC Warehouse in 2005.  Before becoming a retailer, he began his career with General Motors spending 15 years in various sales and corporate positions.

Joe attended the University of Michigan earning a BA in Economics and later attended Carnegie-Mellon University for his MBA in Marketing and Finance.  He works closely with the Michigan Humane Society through its partnership with US-Mattress.