Session Moderator: Building Your Local Brand

Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Prior to entering academia, Jamie spent more than a decade in the nonprofit sector working to help nonprofit organizations advance their cause through strategic public relations. Her extensive background includes strategic development, branding, and storytelling for advocacy and engagement. As an avid researcher and writer, Jamie is a contributor to PR News and Public Relations Journal as well as several additional peer reviewed journals; She is a noted speaker who frequently presents at national and international conferences and business events on topics related to public relations, storytelling, crisis communication and ethics. Jamie is (co)author of the following books: A Practical Guide to Ethics in Public Relations and Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms.