Session: The New Face of Retail

Eoin is the CEO of Moosejaw, a leading multi-channel retailer of outdoor adventure apparel and gear. He oversees the strategy and operations for (#276 on Top 500 and recognized as an Internet Retailer Hot 100 site in 2008, 2012 and 2017), and Moosejaw’s ten retail stores in Michigan, Illinois, Missouri, and Colorado.  Moosejaw’s unique, engaging, and irreverent marketing has been recognized in awards from Ad Age, RIS, Internet Retailer and more.
Since Moosejaw was acquired by Walmart in 2017, Eoin is also the GM of Outdoor for Walmart U.S. eCommerce.  In this role, Eoin oversees the outdoor category across all Walmart U.S.-based web properties including,, and, of course, Moosejaw.

Prior to Moosejaw, Eoin was President of AJ Prindle, a multi-channel retailer of auto-related gifts and gadgets, originally founded by Ford Motor Company in 2000. Previously, he was a Senior Manager with Arthur Andersen Business Consulting, leading the Detroit Automotive Strategy practice.  Eoin has a BS in Mechanical Engineering from the University of Michigan, which he finds endlessly useful in determining whether “frenching” is more engaging than “making out” in a customer email campaign