Session Moderator: Integrated Digital Strategies - 2

Anthony Koschmann is an Assistant Professor of Marketing at the College of Business at Eastern Michigan University.  He has a PhD in Marketing from the Goizueta Business School at Emory University and an MBA from the Kelley School of Business at Indiana University.  His research interests focus on brand management, market structures, and entertainment products.  Prior to his doctoral work, he held market intelligence roles for NBC Universal, Sears Holdings, and