Session: Integrated Digital Strategies – 1
Speaker Deck

Rebecca L. Harris is the Senior Manager of the Global Social Center of Expertise, a role she envisioned and helped to implement in June 2013 where she and her team work to execute common processes, tools, policy and governance for social media across the globe. Throughout her 25+ years with General Motors (GM), her passion for helping customers—both externally and internally—has been a driving force in what she does.

Prior to joining the Global Connected Customer Experience group, Harris led the Corporate Communications Social team and was instrumental in bringing the functional social teams together informally.

While in Communications, Harris worked on various teams with a focus on change management and crisis communications, which required a start-up mentality. She was responsible for bringing together marketing teams from multiple locations, establishing the GM Heritage Center and conducting GM Bankruptcy media relations. Additionally, she served in roles within Internal Communications, Fleet & Commercial, Vehicle Sales and Service Parts Operations.

Harris began her GM career in April of 1990 at Saginaw Steering Systems in Saginaw, Mich., where she worked as a first-line supervisor over both steering gears and assembly. She has a Bachelor of Arts from Saginaw State University, a Master in Science of Administration from Central Michigan University and a Ph. D. from Wayne State University.  She was born and raised in Hemlock, Mich., and is married with two children.