Session Moderator: New Face of Media - 2

Eastern Michigan University Professor Sheila L. Sasser was distinguished as the Giep Franzen/SWOCC fellow 2015-16 at the University of Amsterdam for her leading edge research in global creativity, culture, digital and social media. During her recent sabbatical, she was a Visiting Professor at Stockholm School of Economics Center for Consumer Marketing 2014-15 and Imperial College London in 2007 and University of Michigan 2013.  A tenured Professor of Marketing, International Business and Integrated Marketing Communications at EMU College of Business, she won competitive 2016 Emerald Researcher, 2014 Outstanding Researcher, 2013 Gold Medallion for Service and 2009 Ronald Collins Research I Distinguished Faculty Awards. Dr. Sasser is a European Advertising Academy member and elected officer of the American Academy of Advertising and advisory liaison for the International Cannes Lions Creativity Award Festival.  Sheila is an Ogilvy Award Judge for the Advertising Research Foundation in New York, American Advertising Federation Student Chapter Faculty Advisor, Adcraft Club of Detroit Lifetime Member, Former Google AdWords Charter GOMC Coach in addition to her work as a Center for Digital Engagement Steering Committee Advisor.  She teaches social media, creative message strategy, multi-channel media, advertising and marketing promotion strategy at EMU COB.

Sheila remains active in diplomacy and business, working with consulates and development areas, she has spoken at economic global summits in Istanbul, Turkey and in San Juan, Puerto Rico about creative revitalization and social media. Most importantly, Dr. Sasser has mentored many rising star executives in the industry impacting innovation at Google, Yahoo, Carat, WPP Group, Publicis, Omnicom, IPG, GM, Chrysler and Ford.