Session Moderator: Digital Lead Gen

Russ Merz (Ph.D. Michigan State University) is the lead professor for the brand management and communications research courses in the Echo Award winning M.S. in IMC program at EMU. He is also a multiple award winning researcher for published articles in sports marketing, website branding, supply chain management, customer engagement, and the role of social media in online brand development and purchase decisions.

He has participated as a director and board member in the management of several start-up enterprises in the business services sector. At CFI Group he managed a multi-million dollar consulting client portfolio, and directed a team of Ph.D. level analysts to build statistics-based measurement models for Fortune 500 clients. He also led the technological team that developed the Foresee customer satisfaction measurement platform and later served as Foresee’s Research Director and Research Scientist. Most recently Russ has worked with with Seelio, Ketchum and Blab Predicts, where he performed as a senior analyst in the development of predictive modeling applications, and provided analytical advice to upper management in support of global client engagements.