Session: The Marriage of Data, Branding, and Marketing

Jennifer Hayman is the Director of Marketing for Zingerman’s Service Network, a shared service organization supporting the Zingerman’s Community of Businesses (ZCoB).  A family of ten businesses located in the Ann Arbor area founded by Paul Saginaw and Ari Weinzweig, the ZCoB represents an annual revenue of over $60 million and employs over 700 people. Former President Obama became a fan in 2014, proclaiming "the Reuben is killer" while also expressing admiration for Zingerman's employee-friendly culture.

Jennifer’s team of designers, illustrators, developers, writers and thing-makers provide the marketing and merchandising needs of the wide range of Zingerman’s businesses, from websites to retail environments and everything in between. Jennifer helps the Zingerman’s businesses to create and execute strategic marketing campaigns—that go beyond killer reubens—to increase market share, leverage customer loyalty, and support the three bottom lines (great food, great service, great finance), while maintaining the organization’s iconic style.

Jennifer holds a BBA from Eastern Michigan University and an MBA from Napier Edinburgh University. Vices include being among the oldest in the crowd at concerts, Buffy the Vampire Slayer, traveling without children, and a minor obsession with mythical creatures (because, let’s be honest, no one has proven that the Loch Ness monster isn’t real), and those ginormous sandwiches, of course.