Session: Building Your Local Brand

Chad Wiebesick serves as the VP of Integrated Marketing and Communications at the Washtenaw County Convention and Visitors Bureau. Prior to this role, he served as Director of Social Media and Interactive Marketing for the State of Michigan's tourism and economic development agency. He is named among the nation's Top 5 Government Social Media Leaders in 2015 and his efforts have led Pure Michigan to become among the world's Top 10 travel destinations on social media.

His work and contributions have earned industry recognition. He is a recipient of Online Media & Marketing Magazine’s “America’s Top 20 Interactive Media Rising Stars,” and serves as the first-ever Executive in Residence at Eastern Michigan University's Center for Digital Engagement.